
ACCESSIBILITY IN GAMING
Discover our commitment to accessibility and inclusivity in gaming, and understand its significance
An inclusive gaming experience beyond language borders
For many players, games serve as a safe haven where they can express their true selves. Thus, developing inclusive games is crucial to ensure that all players, regardless of gender, ethnicity, neurotype, or background, feel seen and appreciated. The gaming industry is increasingly focused on crafting worlds that enhance customization and foster creativity in a judgment-free space. At Press Play, we understand that diversity manifests in a myriad of ways, including language, and we collaborate closely with you to understand your vision and address any communication barriers. We believe that embracing diversity in gaming cultivates a dynamic community that honors differences and encourages understanding among players.
Accessibility should never be an afterthought
We work closely with developers to ensure our localizations align with their accessibility needs and those of their players. Certain accessibility features, such as color-coded subtitles or appropriate gender variables, reach their full potential when developers and linguistic experts work together, so these decisions should ideally be made early in the localization process. If accessibility matters to you, we invite you to contact us or schedule a free consultation to explore how we can enhance the players' experience.
Continue reading for some examples of localization which aims to provide an enjoyable experience for everyone.

Visual Accessibility
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Scalable subtitles and UI text
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Colorblind mode
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Screen reader support and menu narration
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Audio descriptions for cutscenes

Gender-inclusive Localization
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Adapts in-game text to respect players' chosen pronouns and gender identities
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Avoids unnecessarily gendered terms when the player's gender is unknown
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Ensures character creation screens, menus, and UI elements include inclusive gender options and corresponding localized terminology

Hearing Accessibility
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Subtitles and closed captions
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Speaker identification
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Visual indicators for important sounds
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Chat transcription

Culturally Sensitive Localization
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Avoids expressions that use pejorative terms towards minorities or people with disabilities
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Avoids offensive stereotypes in character descriptions, dialogue, or marketing materials
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Ensures localized content reflects contemporary language norms and expectations in the target market

Neuroinclusive Localization
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Clear and understandable language
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Easy-to-read instructions
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User-friendly interface
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Dyslexia and ADHD-friendly fonts

... and more!
We are constantly learning and evolving. If we forgot to mention something that you feel is important, make sure to let us know about the specific accessibility requirements of your game so we can tailor our localization to them!